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Google in the Real Estate Marketing Ecosystem 
More Real Estate Insights
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The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a time when viewing real estate online is more important than ever. Learn how to take full advantage of your virtual investments with these new and exciting ways to reach a whole new set of movers across digital channels.
Dror Poleg’s book Rethinking Real Estate: A Roadmap to Technology’s Impact on the World’s Largest Asset Class provides an interesting perspective as to how changing real estate technology invokes previous industrial revolutions to predict the evolution of how people will want to work and live. Check out our 3 biggest takeaways in regards to the future of real estate marketing.
In the Real Estate marketing ecosystem, ILS' have become a valuable tool for listing properties for sale or rent and for generating leads to view them. If you're on the brokerage side, it's impossible to ignore the sheer scale of audiences ILS’ deliver. As the days of pocket listings held by brokerages are abruptly ending and office “exclusives” are coming under heavy scrutiny, hear our take on the role ILS’ play for marketers.