Now RE+AD This - Everything Is Changing

If your business is to sell or rent apartments, then you do not have demand problems right now in the United States. But soon enough, you will.

If you work at a company that relies on digital advertising for customers or profits, the ground is moving beneath your feet as consumer privacy regulations and policies disrupt how people are identified online.

So:
1) Will you be ready when housing demand declines?
2)  Will you be ready when your marketing strategy won’t perform in 2022 because you can’t find your customers online?

With those questions in mind, we are sharing some of our blogs from the archives going back to 2018. These articles serve to remind us that people will always move for life reasons, and the big advertising companies have too much power, but there is always a way forward even if you don’t know what it is yet. 

STAT OF THE MONTH
83% of Zillow Users

have searched for homes without any intention of buying

(Omnis 2021 study: “Zillow Surfing Survey Reveals User Habits”)

CURATED NEWS & UPDATES

Google in the Real Estate Marketing Ecosystem - Read More

The Basics of Online Privacy regulations for Marketing Teams - Read More 

When you depend on giant 8 platforms like Zillow more than you should - Read More

I moved, here is what really happens- Read More 

QUOTE OF THE MONTH
“[Real Estate] agents used to be able to say, ‘I’ve got the listings and proprietary data.’ Now, consumers and Big Tech have the data, so what’s your value? If you’re swiping your credit card every day for a third-party company to send you leads … Third parties control your destiny, not you”

- Kris Lindahl, CEO of Kris Lindahl Real Estate. - Inman.com

MORE FROM AUDIENCE TOWN

• Audience Town Launches New Self-Service Platform - Read More
• Welcome James Beveridge - Read More
• Ed's Real Estate Predictions on LPTV - Watch Now
• Working From Home Is Not a Skill - Read More

Want to learn more? Reach out- we'd love to hear from you!