Now RE+AD This - A Better Internet for Home Movers & Real Estate Brands

Real estate marketing must adapt. Consumers are moving in record numbers all around the country and at the same exact time the technology standards of online advertising are changing.

Now Re+AD This scores an exclusive video interview with Tom Kershaw about new and improved online advertising standards as a result of recent Google policy changes. The entire advertising supported web will be safer for consumers and easier for advertisers to find their prospects online, says Tom.

TOM KERSHAW ON THE FUTURE OF INTERNET ADVERTISING

Audience Town CRO, John Peragine interviewed Tom Kershaw, a luminary in the world of online advertising, and one of the technologists leading the change of how online advertising functions for consumers, brands, and publishers. As CTO of Magnite and the Chairman of Prebid.org, Tom explains Google's latest ad targeting announcement and what it will mean for performance advertising categories like real estate.

STAT OF THE MONTH
40% of Millennials

Are Comfortable Buying Homes Online They Haven't Seen In Person

(Zillow Survey)

CURATED NEWS & UPDATES

Entrepreneur: 
Google Plans to Stop Targeting Ads Based on Your Browsing History

 Architectural Digest:

Apparently, Nearly 40% of Millennials Are Comfortable Buying Homes Online | Architectural Digest

Forbes:

Why Real Estate Instagram And Facebook Ads Fail, And How To Fix Them

NPR:

Why America Is Moving: Money, Space, Family, Lifestyle

New York Times:

Where Have All the Houses Gone? - The New York Times (nytimes.com)

Builder: 

KB Home and Well Living Lab Unveil 'Healthy Living' Concept Home | Builder Magazine

QUOTE OF THE MONTH
“In the end, Google’s announcement that they will focus on Privacy Sandbox isn’t just predictable, it’s welcome. It means they’re going to actually use the same tools as the rest of the industry.”
- Tom Kershaw

MORE FROM AUDIENCE TOWN

• Audience Town on YouTube: - Learn More
• POV - Google Changes Targeting For Real Estate - Learn More
• Audience Town Hires Andrew Green as VP of Sales - Learn More

Want to learn more? Reach out- we'd love to hear from you!