• READ TIME 4 MINS |

Now RE+AD This - February: CTV Edition

 

Newsletter-hero-feb2These days, there are limited things people can still do—moving homes and consuming a lot of digital content being two of the most popular. This month we look at how these two essential activities are leading real estate marketing companies to wade into ConnectedTV advertising for the first time.

pasted image 0 (6)With so many people moving and watching more ConnectedTV than ever before, advertising on places like Hulu, Roku, and YouTube is a smart marketing play. We are seeing luxury companies jump in first—turning highly produced videos into TV ads that can easily run on ConnectedTV channels using existing ad platform technology, without needing big budgets, contracts, or setups.

TV has been the great unknown for real estate, but the industry is cancelling balloon marketing and starting data-driven ConnectedTV advertising on phones and TVs. Easy, targeted, and high performing, it’s a new day for showcasing property to people in search of it.


Data and AnalyticsSTAT OF THE MONTH
US CTV ad spending will increase 40% to $11.3 billion in 2021 (eMarketer)


house CURATED NEWS & UPDATES
NYTimes:
The 5 second Super Bowl ad from Reddit demonstrates how good short video ads win.
Polar:
State of Digital Media Q1 2021 Deck
GCA:
PropTech 2020 Year-End Review
Realogy:
Realogy Unites Agent Lead Generation Programs To Harness The Power Of Realogy's Expansive Network
Rishad:
Ruptures in the Mediascape.


Client ServiceQUOTE OF THE MONTH
"Most people on Zillow are not moving. People look at real estate
because it’s fun, but they move because of life events.”
- Ed Carey on the SNL Zillow skit


AT-ProfilePhotoMORE FROM AUDIENCE TOWN
• Connected TV for Real Estate - Learn More
• Audience Town raises $2.1M to accelerate real estate advertising platform booming housing market - Learn More

 

Want to learn more about Connected TV? Reach out - we'd love to hear from you!

Related Articles

Now RE+AD This - US Ad Spending Is Up 30% Over 202...

Read More

Now RE+AD This - Everything Is Changing

Read More

Watch - Ed Carey Joins Life Style Business

Read More