Audience Town founder & CEO, Ed Carey, dissects the coveted annual Mary Meeker 2019 Internet Trends 333 page report into 8 easy lessons for the real estate marketing industry:
- Be mobile-first
- Advertising is data-driven
- The big 4 advertising tactics: targeting, creative, commerce, relevance
- Pay attention to consumer privacy
- Data is better than human guessing
- Embrace video and pictures in your marketing
- Data creates better customer experiences
- The web is bigger and more diverse than social
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