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Providing The Real Estate Industry With News & Opinions From Advertising Land!
Since launching Audience Town over a year ago, it has been our personal mission to not only build the real estate industry’s leading digital advertising marketplace, but to establish ourselves as specialists in the field. A home is not a bar of soap. It is family, love, emotion and security. A home represents passion and needs to be treated as such when it comes to marketing efforts as well. So, it is with great excitement we introduce you to our passion project ‘Now RE+AD This’, a curation of real estate advertising news. In an industry that is constantly evolving, Now RE+AD This is the destination hub for timely research, trends, news, and opinions.
Let Audience Town do the work so you don’t have to. We hope you find this a valuable resource. Enjoy, and please reach out - we would love your feedback!News You Can Use:
A 2020 report on how big the different “internets” are: Google, Facebook, independent (aka open web). The graphic is a great visual portrayal of just how vast the big companies are. READ MORE
A good summary of how different generations use social media written for the real estate marketing pro who is looking for ways to optimize his/her current social media strategy. READ MORE
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An insightful report on marketing for multi-family real estate companies that is equally relevant for any housing category. It is especially interesting to see how the role of listing portals in the home search is pretty limited, due to users subsequently turning to the web for deeper search into neighborhoods, schools, retail, & commutes. READ MORE
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It’s not often the mainstream advertising press pays attention to real estate companies, but here the new Re/Max major ad campaign is reviewed by AdWeek. Check it out! READ MORE