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As featured in ExchangeWire
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree discuss Audience Town founder and CEO Ed Carey’s vertical marketing prediction and how conditions in 2020 and beyond are ideal for the reemergence of the vertical ad network. Is horizontal ad tech truly limited as hypothesized, and does this provide opportunity for ad tech outside of the GAFA walled gardens?
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