Now RE+AD This - US Ad Spending Is Up 30% Over 2020

Written by Ed Carey | Aug 30, 2021 10:00:42 AM

Real Estate and mover marketing teams are deep into the 2022 budgeting season. What do they need to know?

Rents are rising and housing demand is slowing from white hot to normal hot. Meantime these house hunters are online for everything - entertainment, shopping, school, work, and yes, real estate. Therefore physical marketing efforts like outdoor signage and brochures are being re-allocated into online advertising where people read, shop, work and transact everything from apartments to mansions.

Advertisers are now spending more money to reach consumers than they were before the pandemic.

Are here a few startling advertising spend statistics according to Zenith:

Global ad spend up 11.2% in 2021, US up 13% (12% higher than 2019)
Global ad spend 2021 will be $669 billion, up $40 billion over 2019
Digital ads will make up 58% of global ad spend in 2021, up from 48% in 2019 and 54% in 2020.
Digital ad growth 2021: 19%
2022 global forecast: up 6.9%
2023 global forecast: up 5.6%

And what about the proudly “work from anywhere” team over at Zillow Group? They are always a good bellwether of real estate advertising demand:

Zillow “IMT” digital ad segment up 35% YoY (this is everything non-premier agent)
Zillow Premier agent ad spend up 57% YoY

Related, virtual tour software company Matterport went public in Q1 2021 after they increased revenue 87% in 2020 and grew customers 500% and the 8,000 pound Google Gorilla is up 62% over last year ad sales!

STAT OF THE MONTH

Most Likely Movers Are Ages 30-39

With Incomes $75k - $100k

& Average Household Savings of $23k

Check out the full report here: New Data Suggests Young, Well-Off Most Likely to Move

CURATED NEWS & UPDATES

Top 7 PropTech Trends for 2021-2025 - Read More

2006 Rewind - Zillow’s first tech review: A New Web Site For Real-Estate Voyeurs - Read More

Listen - Ed Carey's personal interview with friends over at the excellent podcast group A World Elsewhere - Listen Now

QUOTE OF THE MONTH
“People are shopping online for their next place to live in huge numbers and so online advertising, video advertising, and video technology is how to get clients right now.”

- Ed Carey, CEO of Audience Town