New: Get Custom Competitive Intelligence with Market Assessment | Audience Town Blog

What if you could see exactly who’s buying homes, what they’re buying, and where they’re coming from — in near real time?

That’s now possible with the Market Assessment, our newest performance analytics solution designed just for home builders. Market Assessment delivers custom competitive intelligence that guides your strategy in four areas: production, pricing, marketing, and sales.

It’s no exaggeration to say that your community’s sales strategy is only as good as your market and consumer intelligence. In other words, the quality of your market assessment is critical to the success of your community.

Until now, building a market assessment meant pulling old data from multiple sources, spending weeks organizing spreadsheets, and guessing your way through buyer personas based on assumptions or outdated research.

Today, that changes.

With Market Assessment, you get real-time insights into the people, properties, and trends shaping your market — all in one place.

Why We Built Market Assessment

Our customers told us that one of the most painful parts of selling homes is creating a strong sales and marketing strategy before launch. Without reliable, timely data, they were left flying blind. Existing data sources were often outdated, or lacked the depth of insight needed to truly make sense of the opportunities.

They needed a better way to understand their markets — and the buyers within them.

Market Assessment was built to answer that need. It’s the audacious goal builders have always wanted: a near real-time, single source of truth for people, property, and leads.

‍What Market Assessment Does

This new bundle gives you a 360° view of your community and competitive landscape by combining the power of CoreLogic’s property data with Audience Town’s consumer intelligence.

Here’s what you can do with it:

• See Who’s Buying and Why: Get real demographic and financial profiles of buyers who have actually purchased comparable homes nearby — not estimates, not four-year-old census data.
• Compare Your Properties Instantly: One-click filters let you benchmark your homes against other new construction and resale homes in your market.
• Analyze Features That Drive Sales: Discover which home attributes lead to faster closings or higher price per square foot.
• Track Trends in Real Time: Visualize inventory, pricing, and community performance based on daily-updated data.
• Align Sales and Marketing: Build the perfect buyer profile, then use that data to inform campaigns, sales outreach, pricing, and more.

Why It Matters Now

2025 has brought a slower housing market. But new home builders are under pressure to sell, no matter the market. In a slow market, guesswork is just too expensive.

To stay ahead, you need more than marketing metrics — you need market intelligence.

With the Market Assessment, your team can:

• Reduce time spent gathering and stitching together data.
• Base decisions on who is actually buying homes today.
• Align sales and marketing around the same buyer insights.
• Improve performance from strategy through sell-out.

Whether you're launching a new community or trying to boost results mid-stream, this bundle helps you work smarter and sell faster.

Available Now for 20% Off!

Market Assessment is now available. The best part? 

New Market Assessment subscribers - including existing customers - can take advantage of our 2025 New Subscriber Special of 20% off! This offer is only available through the end of Q2 2025, so act fast.

🌟 Already a customer? Reach out to activate it today.

📥 New to Audience Town? Let’s talk about how to get started.

‍