• READ TIME 2 MINS |

CEO Interview: Real Estate Advertising as Science & Art

At the Newark Venture Partners Peak Pitch event, I had the opportunity to sit down with Elizabeth and Richard Gearhart of Passage to Profit, an iHeart radio show and podcast taped in NYC for entrepreneurs from different industries.

Within a given year, 30 million Americans are thinking about a move, resulting in an average of 6 million people buying a new home and 20 million Americans signing a new lease. The “holy grail” of real estate is finding who is going to move and when - a process that is more scientific than the real estate industry realizes.

Audience Town’s proprietary software platform processes the consumer behaviors of hundreds of millions of people and analyzes them for key identifiers making it possible to predict who is going to move 5-6 months ahead of time. With omnichannel marketing capabilities, we have access to over four billion touchpoints a month, allowing you to successfully reach your target audience. 

Listen in to learn more:

 

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